Maybe you read Dave here?

Did you get the chance to see these trade shows that were seasoned a la Dave?

Trade show writing?  What the hell is that?

Well, have you ever been to a trade show where you saw somebody stand up in front of their booth and give a rehearsed presentation?

Hello everybody, I'm David, and welcome to Super Mega Computer Company!

Sound familiar?  I must have written that fifty times...Although, not all were that dry.  Depending on client dictate, some were actually funny.